AMi by Matthew Wright

AMi: Augmented Magical Intelligence – A Detailed Analysis

Effect: The core effect of AMi is a seemingly interactive “spirit communication” illusion. A magician, using the AMi app and associated physical props (primarily a gimmick deck and trigger devices), appears to receive a word from a volunteer – a word not present in a book they are ostensibly consulting – through a simulated Ouija board experience. The visual presentation involves the app projecting animations onto the physical deck and triggering physical responses, creating the impression of a genuine connection with the supernatural. The effect is designed to be adaptable for both close-up and stage performances, with the potential to project animations onto larger screens.

Full Details:

AMi (Augmented Magical Intelligence) is a digital system designed to augment traditional magic performances. It’s not simply an app; it’s presented as a virtual assistant, a “companion” that facilitates a unique and interactive experience. The system comprises:

• The App: The central component, responsible for generating the AR animations and controlling the physical triggers.
• Physical Props: These include a gimmick deck (likely a specially marked deck of cards), trigger devices (small objects that activate the animations when interacted with), and potentially other physical elements to enhance the illusion.
• Interactive Process: The performance follows a structured process: the volunteer focuses on a word within a book, the magician uses the app to “receive” the word, and the AR animations visually confirm the word’s revelation.
• Platform Versatility: AMi is designed to be adaptable for various performance settings, from close-up magic to stage illusions, with the ability to project animations onto larger screens.
• Initial Release & Future Development: The initial release is an iPhone-only product, with an Android version planned within 30 days. The creators envision AMi as a platform for future magic innovations, potentially incorporating additional effects and features through updates.

Who Should Consider the Trick:

AMi is primarily targeted towards magicians with a moderate level of technical comfort. While the initial setup and operation are described as beginner-friendly, the system relies on the use of an app and physical triggers, requiring some familiarity with technology. The illusion’s success hinges on the magician’s ability to present the performance convincingly, utilizing misdirection and psychological suggestion to guide the audience’s perception. Magicians who enjoy incorporating technology into their routines and are comfortable with a slightly more complex setup will likely find AMi a valuable addition to their repertoire. The system’s adaptability to different performance styles makes it suitable for a range of magicians, from close-up artists to stage illusionists.

Information on How Difficult It Is to Perform:

The system is presented as relatively easy to perform, emphasizing that no complex sleight of hand is required. However, the magician needs to master the presentation and the interactive process. The key to a successful performance lies in the seamless integration of the digital and physical elements, creating a believable illusion of communication with the supernatural. The magician must be adept at misdirection, guiding the audience’s attention and influencing their perception of events. The reliance on the app and physical triggers necessitates careful planning and execution to avoid technical glitches or disruptions. The initial iPhone release may present a slight barrier for magicians who are not familiar with iOS devices.

What Magicians Say:

• Matthew Wright (Creator): Wright emphasizes the system’s blend of AI and traditional magic, describing it as a “virtual magical assistant.” He highlights the potential for AMi to revolutionize magic performances and create unique interactive experiences. He describes the system as a labor of love, involving hundreds of hours of development and meticulous attention to detail. Wright stresses the importance of presentation and audience engagement in creating a memorable illusion.
• AlakazamMagicUK: This reviewer notes the beginner-friendly nature of AMi, stating that no complex sleight of hand is required. They also highlight the value of the included props and the versatility of the system for various performance settings.
• Beau and Paul Fowler (Performance Demonstration): In their video demonstration, Beau and Paul emphasize the importance of presentation and audience engagement in creating a believable illusion of spirit communication. They highlight the system’s ability to seamlessly integrate digital and physical elements, creating a compelling and baffling effect. They also note the potential for AMi to be used for social media content, with the ability to project animations onto larger screens.
• David from Magic Orthodoxy (Review): David praises the system’s ability to create a strong first impression and build energy within a performance. He highlights the importance of the physical book and the trigger devices in creating an immersive experience.