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Expansion by Daniel Bryan and Dave Loosley

Created by: Daniel Bryan, Dave Loosley

Expansion is a visually striking card trick that creates the illusion of a hole expanding and contracting on a card’s back, allowing objects like coins or other cards to pass through seemingly impossibly. This hypervisual effect is perfect for close-up or parlour magic, offering an instant, baffling visual that feels organic yet impossible. The trick is designed for performers who prioritize strong visual impact in their routines.

Where to buy

🎁 Expansion by Daniel Bryan and Dave Loosley (50% off) from Alakazam Magic
Alakazam Magic🎁 Expansion by Daniel Bryan and Dave Loosley (50% off)£12.50
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Key features

  • Creates a visually striking illusion of a hole expanding and contracting on a card’s back

  • High-quality construction and durability for repeated performances

  • Reasonable price point for the visual impact it provides

  • Minimal setup required

  • Best suited for performers who prioritize instant, baffling visuals

Pros

  • High-quality construction and durability

  • Reasonable price point

  • Minimal setup required

  • Strong visual impact

Cons

  • Essentially a one-trick tool

  • May not justify purchase for performers seeking versatility

Effect

The Expansion trick creates a striking visual illusion where a hole on the back of a playing card appears to stretch and contract impossibly. A borrowed coin can seemingly pass through the card without tearing it, leaving spectators puzzled. The effect is immediate, baffling, and highly visual, making it ideal for quick, attention-grabbing performances.

Full Details

The trick uses a specialized gimmick designed for smooth, repeatable performances. The hole on the card expands and contracts in a way that defies logic, creating a hypervisual moment. Some versions of the trick involve folding the card or using a pencil eraser to manipulate the hole further. The gimmick is durable and well-made, ensuring it holds up under repeated use.

Who Should Consider the Trick

Expansion is best suited for magicians who prioritize strong visual impact over versatility. It works well in social media performances, close-up magic, or casual settings where a quick, baffling effect is needed. Those who enjoy interactive tricks that engage spectators—like challenging them to solve the mystery—will find it particularly effective.

Information on How Difficult It Is to Perform

The trick requires minimal setup and is relatively easy to perform. Some methods, like the pencil eraser technique, are straightforward, while others, such as folding the card precisely, may take practice. The gimmick itself handles most of the work, making it accessible even to intermediate performers.

What Magicians Say

  • BAM_magic highlights the gimmick’s high-quality construction and affordability, calling it a "quick, visual punch" but notes it’s a one-trick tool.
  • AlakazamMagicUK emphasizes its success on social media, describing it as a "fun puzzle" that engages viewers quickly.
  • Doug Conn’s demonstration shows two methods, with one being beginner-friendly and the other requiring more precision.

The consensus is that Expansion delivers a powerful visual effect with minimal effort, making it a strong choice for those who want instant reactions. However, its single-purpose nature means it may not suit magicians looking for multi-use utilities.

What people are saying about Expansion

AlakazamMagicUK says...

Expansion works well as a puzzle on camera, creating a fun puzzle for viewers.

BAM_magic says...

The gimmick creates a visually striking illusion of a hole expanding and contracting on a card’s back, offering a hypervisual moment that feels organic yet impossible.

Performance videos

Review videos