Photo Phrame by Ben Williams

Created by: Ben Williams

Photo Phrame is a powerful close-up magic effect where a photograph in a frame visibly and impossibly changes into a different image right before the spectator's eyes. This un-gimmicked photo frame transformation creates a strong magical moment that leaves a lasting impression. It's particularly effective for professional magicians as it not only delivers a stunning visual miracle but also actively fuels business growth by creating framed photo souvenirs that spectators keep, leading to increased upsells, referrals, and lasting memories long after the performance ends.

Key features

Un-gimmicked photo frame method
Creates tangible photo souvenirs for spectators
Excellent for business growth through upsells and referrals
Works well in diverse professional settings like weddings and corporate events
Produces strong magical moments that live on after the performance

Pros

Creates lasting physical mementos for spectators
Drives business through referrals and additional sales
Powerful visual transformation effect
Versatile across different performance contexts

Cons

Requires proper framing and presentation to maximize impact
May need additional investment in photo frames and printing

Effect

Photo Phrame shows a normal photo frame to the audience. A spectator chooses a photograph. The magician places the chosen photo into the frame. In a clear and visual moment, the photograph inside the frame instantly changes into a different, impossible image. The frame can be handled by the spectator immediately after the change. The effect is direct and leaves a lasting physical object with the spectator.

Full details

Photo Phrame is a magic trick that uses a standard, un-gimmicked photo frame. The method does not require any electronics, special props, or switches. The change of the photograph happens instantly and in full view. The frame is examinable before and after the transformation. This trick creates a tangible souvenir for the spectator, as they get to keep the changed photograph in the frame. The method is practical for professional use in various settings.

Who should consider the trick

This trick is ideal for working professional magicians who perform at events like weddings, parties, and corporate functions. It is especially useful for magicians who want to create a lasting memory for their clients. Ben Williams states that Photo Phrame is a "powerhouse for his business" because it "actively fuels upsells, referrals, and creates framed memories that live on long after the performance." Magicians looking for a strong closer or a piece that provides a physical takeaway for spectators should consider this trick.

Information on how difficult it is to perform

The method for Photo Phrame is not technically difficult. It relies more on presentation and timing than on complex sleight of hand. A magician with basic performance skills can learn and perform this trick. The ease of use makes it a practical addition to a working set. Because the frame is not gimmicked, resetting the trick is quick, allowing for repeated performances.

What magicians say

Ben Williams includes Photo Phrame in his list of essential "Desert Island Tricks." He explains that the trick's power comes from its ability to create a strong magical moment while also serving a business purpose. He says it "provides a strong magical moment but actively fuels upsells, referrals, and creates framed memories that live on long after the performance." This highlights the trick's dual value as both a performance piece and a marketing tool.

What people are saying about Photo Phrame

AlakazamMagicUK says...

Photo Phrame is a powerhouse for his business. It not only provides a strong magical moment but actively fuels upsells, referrals, and creates framed memories that live on long after the performance.