Don't Forget Your 'Peripheral Group' [Jay Sankey Small Business Tips]

Jay Sankey shares insightful business strategies tailored for magicians, focusing on the often-overlooked 'peripheral group' to expand their professional reach. He suggests exploring secondary markets, engaging with indirect supporters, and leveraging opportunities for growth beyond the immediate audience. Sankey's advice includes networking outside magic circles, customizing promotions for diverse segments, and monitoring engagement to identify fruitful connections. This video is a blend of magical theory and entrepreneurial wisdom, aimed at magicians looking to grow their business.