AMi by Matthew Wright

This video introduces AMi, an innovative augmented reality (AR) application developed by Matthew Wright, which promises to revolutionize magic performance and creation. Wright positions AMi as more than just a trick; it's a new genre of magic, blending traditional techniques with cutting-edge AI and AR technology. The app functions as a virtual magical assistant, seamlessly integrating digital animations with real-world objects, allowing for interactive, unedited performances perfect for social media and adaptable to both close-up and stage magic. Key features include real-world integration, versatility across various magical styles, social media-ready recording capabilities, interactive elements like spirit communication, and even troubleshooting assistance. Wright envisions AMi empowering magicians of all skill levels to perform seemingly impossible feats effortlessly, elevating existing routines and opening up new avenues for creativity, potentially even impressing legends like Eugene Burger. Ultimately, the video presents AMi as a significant step forward in magic, blurring the lines between reality and illusion and encouraging magicians to embrace this new technology and explore its limitless possibilities.