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Simon Lipkin enthusiastically promotes his new deck, 'Simon Says,' a collaboration with Penguin Magic, designed to revolutionize card-based mentalism. Lipkin explains his desire to shift the focus from the cards themselves to the people involved, creating a deck that allows him to perform compelling routines while maintaining a strong connection with the audience. 'Simon Says' is a marked and stacked deck featuring celebrities, cleverly designed to be both a playable game and a powerful tool for mentalists. The deck allows for various selection methods and provides an immediate read on the selected celebrity, all while concealing the marking system to prevent accidental discovery. Lipkin highlights its versatility, mentioning routines like 'one ahead' mind reading and lie detector tests, and emphasizes that it's an essential part of his professional act. He believes 'Simon Says' fills a gap in the market by seamlessly blending card magic with a focus on human psychology and celebrity recognition, offering a fresh and engaging approach to mentalism.