SleightfulWhy I LOVE Marketing! [Jay Sankey Small Business Advice]
Jay Sankey, a seasoned magician and marketer, passionately discusses his love for marketing, challenging the common cynical views surrounding it. He presents marketing as a creative and essential process, akin to storytelling, that helps in connecting with audiences and building trust. Sankey encourages magicians to see marketing as an extension of their performance, emphasizing the importance of authenticity and emotional resonance. His insights aim to shift perceptions, viewing marketing as an art form that can significantly contribute to both business success and creative satisfaction.
Key points
Marketing is often misunderstood and viewed cynically, but Sankey sees it as a creative and essential process.
Effective marketing requires clarity, authenticity, and emotional resonance, similar to crafting a magic routine.
Sankey encourages magicians to market their unique voice, not just products, to connect with audiences.
He challenges magicians to view marketing as an art form that enhances business success and creative fulfillment.