Easy Fold by Matthew Wright

This video is a promotion for Matthew Wright's new gimmick, "Easy Fold," designed to simplify and improve the performance of Mercury folded card routines. Wright acknowledges that while he appreciates existing gimmicks for this effect, he lacked the confidence to use them due to the difficulty of achieving a precise fold under performance conditions. Easy Fold aims to solve this problem by removing pressure and heat from the fold, allowing for a more convincing and deceptive presentation. Wright highlights the common struggle magicians face when attempting the Mercury fold – achieving a neat, convincing fold under pressure. He expresses his frustration with his own attempts, often failing to replicate the precision needed to fool an audience. Easy Fold addresses this by providing a subtle guide that ensures a perfect fold, even under real-world performance conditions. The gimmick is designed to be used *after* the cards are returned to the box, further minimizing any suspicion. Easy Fold boasts several advantages: ease of use, versatility, quick setup, durability, and confidence building. The video includes a brief performance showcasing the effect, where a folded card transforms into a spectator's signed selection. Wright states that he will teach the handling methods and tips necessary to incorporate Easy Fold into a favorite Mercury card routine, and will be teaching one of his own routines, suggesting that the video or accompanying materials will provide a complete tutorial. Matthew Wright clearly believes Easy Fold is a valuable tool for magicians who want to perform the Mercury fold with greater confidence and ease.