Saturn Magic - Alakazam Magic's Colour Psychology by Adam Wilbur

This video provides a detailed look at Adam Wilbur's 'Color Psychology,' a novel and portable magic effect presented as a modern take on the classic chair test. The effect involves predicting the color choices of three audience members from a selection of four wallets (red, blue, green, and yellow). Wilbur explains the psychological basis of the effect, drawing on color psychology principles – red stimulating hunger, blue inspiring trust, green promoting creativity, and yellow signifying caution – to accurately predict audience choices. While the method isn't explicitly revealed, Wilbur shares insights into his approach, emphasizing the importance of targeted questions and audience reads to subtly influence choices. The wallets are designed for visibility under stage lighting, and the routine is adaptable, with templates and instructions for customization using pharmacy-themed stickers. Wilbur stresses the importance of authentic and relatable presentation, highlighting the effect's portability and ability to deliver 'Rock Solid entertainment' for strolling or stand-up performances. The video includes a full performance at the Chicago Magic Lounge, showcasing Wilbur's engaging style and the impact of the final reveal, and concludes with a personal anecdote about Wilbur's inspiration for the trick.