Colour Psychology by Adam Wilbur

This video is a promotional trailer for Color Psychology, a new effect by Adam Wilber, recently acquired by Alakazam Magic. The video showcases the trick's potential and highlights its adaptability for various performance settings, from intimate close-up shows to larger stage productions. Wilber emphasizes that the effect is designed to be easily incorporated into any magician's working set, offering a solid 5-8 minutes of entertainment. The core concept revolves around predicting which colors spectators will choose, leveraging psychological principles for a surprising reveal. The props, including brightly colored wallets and durable dice, are designed for professional visibility and handling. Wilber stresses the importance of personal connection and audience engagement, noting that multiple presentation and scripting options will be available. He also shares the personal story behind the trick, stemming from a childhood revelation about being colorblind, adding depth and authenticity to the effect. Ultimately, Color Psychology is presented as a versatile, easy-to-use, and engaging addition to any magician's repertoire.