We need to talk about AI in magic.

Cavan Booth addresses the recent controversy involving Murphy's Magic, where an AI-generated quote falsely attributed to Ben Earl sparked debate in the magic community. He uses this incident to explore the broader implications of artificial intelligence for magic, questioning whether AI threatens the art form or offers new opportunities. Booth advocates for a nuanced approach, emphasizing that while AI risks devaluing creativity and spreading misinformation, it could be harnessed ethically. He argues that the human elements of mystery and personality are irreplaceable and calls for proactive discussions on guidelines to ensure technology enhances rather than undermines magic.